I love Raising Cane’s fried chicken fingers. I don’t leave Old East Dallas for any random reason, but I will drive to Lovers and Greenville just to grab some Cane’s chicken strips more often than I care to admit. That said, I have mixed feelings about the new Cane’s going up on Ross Ave.
I’ve complained enough about Ross on this forum. But to sum up my frustration with how we develop the Eastside, I’m extremely disappointed with the design and form of the most important corridor that links Downtown to East Dallas. We have had the opportunity to extend the greatness of Lowest Greenville, but we’ve chosen to replicate Coit and Campbell. And the brand new Raising Cane’s drive thru is case in point of wasted opportunity.
To make numbers up to prove a point, let’s say that the new location will bring in 500 cars per day, so over 7 days a week and 52 weeks a year, that would be 182,000 cars per year that will come in and out of this location, where previously there was no activity at all, in addition to the car traffic that currently passes through this section of Ross (19,387/day in 2002 according to the city). The question I have is: will this facility produce enough tax revenue to make up for the traffic wear and tear on the roads that serve it?
I did a quick analysis of two properties on Lowest Greenville: a traditional development vs a modern drive thru.
According to 2016 data from DCAD.org, the traditional development yields a 90% higher return on property tax yield and has increased in value more than 100% over a decade, as opposed to the drive thru that decreased in value by 14% over the same period of time. I calculated the value over an acre to imagine what a neighborhood of these types of developments would look like financially.
If our goal is to build wealth in our city that is quickly losing value, then Raising Cane’s drive thru development is nothing more than a band aid over a gushing laceration. Dallas needs creative solutions to solve our myriad financial problems. While not providing a quick fix, reforming how we develop our land will be similar to establishing healthier habits to stave off larger medical bills down the road.
In the end, Cane’s will have my business, as Taco Cabana already does, but the dopamine starts and ends with fried chicken, and not with civic pride.