Entertainment Districts and Dallas’ Restaurant Bubble

The Dallas Observer’s article on the Dallas Restaurant Bubble is a fascinating view of local food culture from chefs and restauranteurs, and what I want to do is portray the same issue from an urban planning and development point of view. I’ve been harping on and on about entertainment districts for years now, but I haven’t tied my opinions directly to our restaurant scene.

In the context of suburban sprawled city planning, entertainment districts were necessary release valves for people who chose to live far from the city center. Places like Deep Ellum and the West End became adult playgrounds where there were no consequences for locals because practically no one lived there. By the turn of the century, both places lost popularity and nightlife moved to other areas.

Contemporary developers have responded to “Live. Work. Play.” marketing and are providing plenty of that product in Dallas that somehow misses the mark in creating authentic places. Constructing huge products (200+ units) that allow people to Live. Work. Play. relies on putting luxury apartments (at $2+/sqft) on top of entertainment districts. These new bars and restaurants are expected to bring in people from all over the city in order for them to hit their revenue numbers so that the property owners can pay off their investors.

Because of financing criteria for huge projects, the system in place mitigates risk by limiting creativity but relying very heavily on marketing. Notice the nationwide trend of renaming revitalized neighborhoods: PoCo, LoBlo, ButHol. Since the internet and big box stores are killing the retail market, restaurants and the chefs that drive them are a crucial piece to keeping the wheel turning, which means that they inflate the value of a fancy restaurant, and we get our bubble.

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As an urban planning consultant, I hope that developers see that creating better places help to preserve the value of their product. After all, stable neighborhoods can create stable environments for restauranteurs to thrive. But since the entertainment district inevitably collapses, it’s extremely difficult to have stability when all the marketing in the world can’t save an undesirable place.

The game is currently rigged to supply the 200+ unit product, and to build smaller development and spreading the wealth would require major changes in policy and financing. In other words we have to get creative in a system that hates change and risk.

A Higher Standard for Ross Avenue

I just got back from New York City where I completed a pilgrimage to Hell’s Kitchen. The wife and I have been enjoying Daredevil on Netflix, whose antagonist is a real estate developer using crime to finance various “revitalization projects” throughout the neighborhood. So we wanted to see what the actual Hell’s Kitchen looks like and how real life has inspired Daredevil.

Like so many other cities, including Dallas, we found old buildings destroyed in favor of larger, high-end construction in Hell’s Kitchen. Unlike many other cities, however, I actually like the way that these buildings look.
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On the ground floor, these buildings make sense at the human scale. But in order to satisfy the checklist for multi-million dollar financing, this building accommodates the hundreds of units needed above eye-level. Most importantly for current zoning and financing requirements, the building also features multilevel parking.

Further down the 10th Avenue from this development, we found the Hell’s Kitchen Park that was perfect in size with a splash pad that many people were enjoying.
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Not all buildings have to be beautiful, but this one is practical and functional. It even has underground parking!
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I couldn’t help but that 10th Avenue could serve as a model for development on Ross Avenue. Like 10th Ave, Ross Ave is a very important thoroughfare that many people use for many different purposes. Unlike 10th Ave, however, new development on Ross caters to people passing through the neighborhood.

I know that development is going to happen, and I personally don’t have the means or energy to stop change from happening. On the other hand, I hope that people do want well designed places and that this helps to contribute to that conversation.

If development is going to happen, why not make sure it looks better? If the financing is out there and the money needs to be used, why not make development attractive?